Startups and change makers leveraging music and music technology to curate a more creative world.
In case you haven’t noticed we are switching up our format of our music digest. We can now include photos and emojis such as this one 😉.
This week there are some interesting developments in the music space.
Snapchat is expanding their lenses platform to incorporate more elements of branding.
Amazon continues to take over the world with 100 million paid Prime subscribers.
Reddit is now more engaging than Twitter. I know there’s not an exasperated gasp coming from anyone.
There’s a ton of more interesting stuff in this week’s digest and hope you all have a great weekend.
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Snapchat has slowly but surely been building out Lenses, its augmented reality face filter platform, both as a way to keep users hooked on taking selfies and as a way to earn money from advertisers. Starting this week, Snapchat will introduce its new Shoppable AR feature, which will let advertisers both display and sell products through the app’s Lenses, according to TechCrunch.
YouTube says it’s rolling out more tools to help its creators make money from their videos. The changes are meant to address creators’ complaints over YouTube’s new monetization policies announced earlier this year. Those policies were designed to make the site more advertiser-friendly following a series of controversies over video content from top creators, including videos from Logan Paul, who had filmed a suicide victim, and PewDiePie, who repeatedly used racial slurs, for example.
As blockchain technology changes the platforms consumers and businesses use and how they network, social media marketing will go through an upheaval like never before. If you want to prepare yourself for the future of blockchain-enabled social media marketing the following are five trends you should be tracking closely
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