Startups and change makers leveraging music and music technology to curate a more creative world.
There have been a lot of updates in the music industry over the last few weeks.
There was a really great article on Spotify in Fast Company we included.
Some other really cool companies such as Benji Roger’s Dotblockchain doing some exciting things in music.
One note we wanted to share with you all is a report from Citi called, “Putting The Band Back Together”. You can read it here. In their 88-page report, they surmise that artists actually only make 12% of revenue from the music industry and most of that is made from touring. While physical sales have stalled and streaming has risen, there are still many different avenues for artists to make money. The report offers the idea for online platforms and booking agents to join forces and form new version of record labels. We digress from this point and implore those of us who do work in this industry to think harder and find new innovative ways of looking at the definition of success in this industry.
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In an age where people stream music instead of buying it, how do you build something equivalent to a pre-order campaign for upcoming releases? The answer is to create a “pre-save” campaign, akin to a landing page where fans can authorise you to automatically add a new song, EP or album to their steaming library or playlist of their choice as soon as it becomes available.
Author of “Playing to the Crowd: Musicians, Audiences and the Intimate Work of Connection,” Nancy Baym offers her insight on how technology has altered historical power structures in the music business and transformed what it means to be a music fan.
DotBlockchain has signed a partnership with payments and metadata company Exactuals in order to verify the metadata that it intends to input onto its database, aiming to begin with the most accurate accounting of rights ownership it can muster ahead of a forthcoming launch.
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