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Music - Issue #40

Good Morning! The music industry news has been slightly boring the last few weeks with few opportuni
Issue #40  •  August 9  •  view online
Music
Music
Startups and change makers leveraging music and music technology to curate a more creative world.
Good Morning!
The music industry news has been slightly boring the last few weeks with few opportunities for any real gossip.
TikTok overtook VidCon this year with their fancy influencers.
Distribution has changed the Hip-Hop game.
An interesting case study involving the media brand, Dazed, and how it uses TikTok to grow.
There are some other great articles this week for you to check out from across the industry.
Have a great weekend!
Corey & Josh

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Music-streaming service Roxi plans to go public later this year

For some good anecdotal data on TikTok’s current surge, though, try The Atlantic’s article about last week’s VidCon conference. Traditionally dominated by YouTubers, journalist Taylor Lorenz reported that “this year, the platform everyone is talking about isn’t YouTube – it’s TikTok”.
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How Distribution Changed Hip-Hop for Better and Worse

There’s a danger of reading too much into brief comments made at a technology conference, but something Spotify’s chief premium business officer Alex Norström said at Fortune’s Brainstorm Tech event yesterday is noteworthy. “For an artist like Fletcher there’s huge potential in looking at things that are beyond just ad sales and subscriptions, which is our business model of today,” he said. “You can add stuff on top like micro-payments, a la carte, prepaid plans for different contexts… The revenue infrastructure will then create lots of opportunity for you to innovate with the art.”
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Instagram’s design gave rise to the influencer economy. It may also be its downfall.

Ed Newton-Rex was the founder and CEO of Jukedeck, one of the first startups to develop AI-generated music. Now he works for TikTok parent firm Bytedance.
musically.com   •   Share

Snapchat Adds 13 Million Users, Ending Growth Slump

In February 2017, days before Metallica announced its WorldWired North American stadium tour, Live Nation president of U.S. concerts Bob Roux spoke by phone with a little-known wealth adviser turned event promoter who had been tasked by an associate of the band to sell 88,000 tickets directly on resale sites like StubHub, without giving fans a chance to buy them through normal channels at face value.

Record labels like Sony’s Lost Rings and Monstercat, which is home to Marshmello, are tapping into a new market with songs created explicitly for Twitch streamers and the gaming community.

The culture brand grew significantly on TikTok.
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Spotify Is Adding "Social Listening" to Let Friends Listen to Music Simultaneously

Part corporate-surveillance engine, part democratic free-for-all, this is what it feels like when a video site takes over our listening lives.

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Techstars Startup Digest Music is curated by:
Corey Crossfield Corey Crossfield - Music Digest Curator
corey.crossfield@startupdigestmail.com
Josh Ford Josh Ford
josh.ford@startupdigestmail.com
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