Startups and change makers leveraging music and music technology to curate a more creative world.
This week there are some great articles covering some great areas of the music industry.
This Week’s Highlights
Interview with the CEO of Create Music Group that discusses their use of data.
Another music technology investment firm wants to invest in audio-related startups.
The changing economies of the Electronic music genre and how it affects artists.
Startup spotlight this week is on a recently launched adaptive music app named, Fluent. The startup focuses on creating immersive music through their iOS app. Fluent “personalizes each track on the go, making it suit the context” according to their website. It is a real trip to have music created on the fly and one which doesn’t require you to really participate.
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Cardi B, Chance the Rapper and T.I. are the featured artists in Netflix’s new music show: but they’ll be judging others rather than performing themselves. They’re the three judges for ‘Rhythm + Flow’, which is a hip-hop focused talent show commissioned by the video-streaming service.
Taylor Swift’s new album, “Lover,” was so big in its first week in the U.S., not only did it log the biggest week for any album – in terms of either equivalent album units earned or albums sold – since her 2017 release, “reputation,” but “Lover” also accounted for 27% of all album sales in the country.
The latest company hoping to make a splash in the music/tech investment scene is DBTH Capital, whose founding partner is veteran music executive Virginie Berger. It’s got some money to make that splash too.