Startups and change makers leveraging music and music technology to curate a more creative world.
There is quite a lot to cover this week in articles we stumbled across.
Lyor Cohen is once again promising that those on YouTube Music will earn more money… let’s wait and see how many tenths of a penny we will all get for content on the platform.
Kanye and Tidal are coming to head about the exclusivity of “Life of Pablo.”
Twitter pulled a Madonna like reinvention which is quite a comeback.
This week’s startup is a blockchain streaming service called, Choon. Their value proposition is for artists to earn more money from the streaming services by using their platform as a social layer. It’s an interesting concept and one we are in dire need of in the industry.
One article this week we wanted to mention was one on Hypebot espousing about the death of Classic Rock. While some of the information in the essay is valuable most of it is just smoke. There’s a larger issue at hand with genres such as Rock which have been around far longer than contemporaries such as EDM or Hip Hop. The audience is vastly skewed and the rise of social media platforms has certainly exposed it to more younger audiences but this is a genre which is largely dominated by two archaic mediums: radio and physical sales. While Rock is certainly not dead, to breathe life into the genre we need to take it upon ourselves to agnostically realize the album format is not what younger audiences want to listen to. It’s a singles game and if that model is adopted it would really assist with the resurgence of the genre.
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YouTube creators are gaining a number of new tools to generate revenue from their videos outside of traditional advertising, as well as those that will help them better engage their fans, according to news the video streaming site announced today at the VidCon conference in Anaheim, California. This includes the rollout of channel memberships, merchandising, marketing partnerships via FameBit and the launch of “Premieres,” which offers a middle ground between pre-recorded, edited video and live streaming.
In this piece Fred Jacobs takes a long hard look at the legacy of classic rock, and whether the genre will be able to endure and gain more popularity as we move forward into the future and more legacy artists age out, or whether its time as a genre has…
The MBW Review offers our take on some of the music biz’s biggest recent goings-on. This time, we run down a flurry of live event announcements from Spotify – all tied to strong first-party playlists – and consider what they might mean for the wider business. The MBW Review is supported by Instrumental.
They’re the words every label executive has longed to hear: a YouTube executive promising that the streaming company will soon be sending more royalty payments their way. The executive, of course, is global head of music Lyor Cohen who had plenty to say on the subject in his hard-hitting Music Week cover story…
Instagram’s just received an update with a group video calling feature. It lets you chat with up to three more pals at the same time; you can minimize the video screens to a thumbnail if you’d like to continue browsing your messages and feed. In my brief test, I found it to work just fine.
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