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Snapchat has slowly but surely been building out Lenses, its augmented reality face filter platform, both as a way to keep users hooked on taking selfies and as a way to earn money from advertisers. Starting this week, Snapchat will introduce its new Shoppable AR feature, which will let advertisers both display and sell products through the app’s Lenses, according to TechCrunch.
YouTube says it’s rolling out more tools to help its creators make money from their videos. The changes are meant to address creators’ complaints over YouTube’s new monetization policies announced earlier this year. Those policies were designed to make the site more advertiser-friendly following a series of controversies over video content from top creators, including videos from Logan Paul, who had filmed a suicide victim, and PewDiePie, who repeatedly used racial slurs, for example.
As blockchain technology changes the platforms consumers and businesses use and how they network, social media marketing will go through an upheaval like never before. If you want to prepare yourself for the future of blockchain-enabled social media marketing the following are five trends you should be tracking closely