It seems like the end of 2018 is the time for the ‘trough of disillusion’ around messaging bots, with recent criticism of their effectiveness by marketing pros Jon Loomer and Darren Hemmings . Now Andreas Mahringer, CEO of startup Sendmate (which focuses on messaging) has published a response to defend bots as a marketing channel.
Netflix and chill from afar? Facebook Messenger is now internally testing simultaneous co-viewing of videos. That means you and your favorite people could watch a synchronized video over group chat on your respective devices while discussing or joking about it. This “Watch Videos Together” feature could make you spend more time on Facebook Messenger while creating shared experiences that are more meaningful and positive for well-being than passively zombie-viewing videos solo. This new approach to Facebook’s Watch Party feature might feel more natural as part of messaging than through a feed, Groups or Events post.
Lyor Cohen seems to be joining YouTube’s efforts stake out a reasonable middle ground – and good for him. But he doesn’t say much about a way forward – he just expresses concern for rights holders and creators who, broadly speaking, support Article 13.
The BTS-created line of BT21 characters has been a massive success with the LINE FRIENDS collaboration unveiling its latest present to fans just in time for the holidays with an exclusive Hot Topic collection.