Startups and change makers leveraging music and music technology to curate a more creative world.
There have been a lot of great things happening in the music industry this week.
This Week’s Highlights
The creator of Digster and Spinnup launched a new platform for fans to invest in an artist rather than them signing to a label.
TikTok adds a way to buy things in the app through a Hashtag Challenge.
Will merch save the music industry?
Startup Spotlight: pretzel.rocks
Startup spotlight this week is on a music player for livestreams called, pretzel.rocks. The player allows the livestreamer to use license free music to incorporate into their videos. The company is taking submissions from artists to include their music in the library. The livestreamer pays a subscription fee per month to use the music library. Interesting concept and obviously solving a need for this market.
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Meet TechCrunch at Disrupt online and save 15%
TechCrunch Disrupt is 100% virtual this year and will be action packed with content over 5 days from September 14-18. Our networking platform opens up next week with opportunities to meet other attendees, speed network and watch some pre-event content to get you excited for the real deal! Now’s the time for you to grab your passes before early bird pricing ends on Friday and you can even take another 15% off with code TECHSTARS15.
Amazon Prime Student subscribers can add an Amazon Music Unlimited membership to their plans for $0.99 a month. College students can also sign up for a six-month trial to get access to the streaming service.
TikTok, the short-form video platform favored by young adults and teens, has launched a new feature that allows users to shop for products associated with a sponsored Hashtag Challenge, without leaving its app. These sponsored challenges are Gen Z-friendly marketing campaigns where users are prompted to post videos of them using a product.
As we celebrate the astonishing run of “Old Town Road” while it begins its ride into the Hot 100 sunset, the music industry is undoubtedly eager to examine its historic success. Here are five takeaways for the music industry as it tries to find the next “Old Town Road”.
How Global Insurance Brand MetLife is Partnering with Startups to Power Innovation in Financial Wellness
Join MetLife’s innovation office, Techstars and financial wellness startup, Zogo Finance on August 18 at 12pm ET for an online Ask Me Anything to learn what successful startup engagement really looks like. MetLife’s Chief Innovation Officer John Geyer, and VP of Innovation Terrance Luciani will share how they are teaming up with startups to drive new value across their business and are developing multiple POCs and pilots. Save your spot!