Startups and change makers leveraging music and music technology to curate a more creative world.
There have been a lot of great things happening in the music industry this week.
This Week’s Highlights
The creator of Digster and Spinnup launched a new platform for fans to invest in an artist rather than them signing to a label.
TikTok adds a way to buy things in the app through a Hashtag Challenge.
Will merch save the music industry?
Startup Spotlight: pretzel.rocks
Startup spotlight this week is on a music player for livestreams called, pretzel.rocks. The player allows the livestreamer to use license free music to incorporate into their videos. The company is taking submissions from artists to include their music in the library. The livestreamer pays a subscription fee per month to use the music library. Interesting concept and obviously solving a need for this market.
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Amazon Prime Student subscribers can add an Amazon Music Unlimited membership to their plans for $0.99 a month. College students can also sign up for a six-month trial to get access to the streaming service.
TikTok, the short-form video platform favored by young adults and teens, has launched a new feature that allows users to shop for products associated with a sponsored Hashtag Challenge, without leaving its app. These sponsored challenges are Gen Z-friendly marketing campaigns where users are prompted to post videos of them using a product.
As we celebrate the astonishing run of “Old Town Road” while it begins its ride into the Hot 100 sunset, the music industry is undoubtedly eager to examine its historic success. Here are five takeaways for the music industry as it tries to find the next “Old Town Road”.