Startups and change makers leveraging music and music technology to curate a more creative world.
Hope you are all having a great week so far.
This Week’s Highlights
We found a slide deck from Mounia Lalmas-Roelleke who is the Research Director at Spotify. She was speaking at Web Conference 2019 about the BaRT algorithm at Spotify and how it functions.
YouTube is entering the personalized algorithm playlists it was announced this week.
Tik Tok has garnered the interest of Hollywood (that took a minute.
Startup spotlight this week is on A&R focused startup Andrsn. The company has a website where you are allowed to upload your music and it says it will deliver it to music industry people looking for new music. It seems to have a more hands on approach to A&R than other data and trend focused startups in this space. Nonetheless it is still an interesting take on a problem more labels and platforms are looking to solve.
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Exhibit at TechCrunch Disrupt online in September & save
YouTube Music is preparing to better challenge Spotify and others with the launch of three new personalized playlists — Discover Mix, New Release Mix and Your Mix — said YouTube Chief Product Officer Neal Mohan in an onstage interview this morning at TechCrunch Disrupt SF 2019.
Pandora is doubling down on personalization and revamping its app in order to better compete with rivals like Spotify and Apple Music. Today, the company is introducing a new mobile experience that includes a dedicated “For You” tab where a continually updated feed of content is presented to users, including both music and podcast recommendations.
In this review, Brian Hazard of Color Theory walks us through his recent experience using the Spotify PR service Virtuoso Music, whether the service delivered on it’s promises, and whether or not it might be right for you.
Melodrive says that the music will change in response to people’s comments in the stream’s chat-window, using sentiment analysis to detect emotions like joy, anger, sadness or tenderness in people’s comments.
With almost 120 million (mostly young) users in the U.S., the quirky video-sharing app has become a surprisingly effective launchpad for unknown talents — and a valuable marketing platform for brands seeking to court Generation Z.