Startups and change makers leveraging music and music technology to curate a more creative world.
Hope you are all having a great week so far.
This Week’s Highlights
Bring Me The Horizon made an interesting integration with their merch and fan Spotify data.
YouTube finally allows you to sell merch on your artist channel albeit through Merchbar.
Music charts are meaningless and the Economist wrote about why.
Startup spotlight this week is on blockchain power fan platform, Sweet. Fans can earn the token, Sugar, by interacting with different parts of the brand platform. They can then use the tokens earned to redeem them for prizes. The Black Eyed Peas use the platform to power their website and offer a great example of the implementation.
Canvas – the Spotify tool that allows select artists to add short looping visuals to their music on the streaming service – is going wider. The streaming service has invited some of its most active Spotify for Artists users to join the Canvas beta, which has previously been used by artists including Billie Eilish, Taylor Swift, Flying Lotus and Bon Iver.
Calm has worked with recently and the symbiosis that can happen here. Moby, Sigur Rós and Sam Smith are among the artists who have used the app as part of their marketing and as a way to reach whole new audiences. Acton Smith also reveals that Keith Urban will be doing something with Calm next year.
Tencent Music published its latest financial results yesterday, and they revealed sluggish growth for active users of the company’s three online-music services in China, but a much more-sprightly rise in the number of paid subscribers for those services.
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