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Music - Issue #46

Good Morning! Hope you are all having a great week so far. This Week’s Highlights Bring Me The Horizo
Issue #46  •  October 22  •  View online  •  Suggest a link to us
Startups and change makers leveraging music and music technology to curate a more creative world.
Good Morning!
Hope you are all having a great week so far.
This Week’s Highlights
Bring Me The Horizon made an interesting integration with their merch and fan Spotify data.
YouTube finally allows you to sell merch on your artist channel albeit through Merchbar.
Music charts are meaningless and the Economist wrote about why.
Startup Spotlight
Startup spotlight this week is on blockchain power fan platform, Sweet. Fans can earn the token, Sugar, by interacting with different parts of the brand platform. They can then use the tokens earned to redeem them for prizes. The Black Eyed Peas use the platform to power their website and offer a great example of the implementation.
Have a great week!
Corey & Josh

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Spotify Helps Bring Me the Horizon Fans Customize Their T-Shirts

Sweet has launched a new fan rewards app called Sweet.

Spotify's Canvas Video-Looping Tool Expands Beta With More Artists Are Getting Access

Scamming in the music industry is nothing new, but as the technology changes and competition surges, the scammers are finding new ways to capitalize.

5 cutting edge music startups up for first ever Music Innovation Prize by Web Summit

One of the first to take advantage is Marshmello, who’s created a football shirt (or for American readers, ‘soccer jersey’) that will be exclusive to Merchbar and his YouTube channel.   •   Share

Calm has worked with recently and the symbiosis that can happen here. Moby, Sigur Rós and Sam Smith are among the artists who have used the app as part of their marketing and as a way to reach whole new audiences. Acton Smith also reveals that Keith Urban will be doing something with Calm next year.   •   Share

How Universal Music Group plans to grow—through video

Playlist strategies need to evolve in 2020.

The Grateful Dead, Vampire Weekend and Why Bootleg Band Merch Is In

More than 1,000 songs from the likes of Pharrell Williams and Bob Dylan will stream in the new format, which rethinks the left-right audio paradigm.

The rise and rise of Bandcamp

This is an interesting case study for Spotify and an up and coming artist.

The meaninglessness of music charts

Tencent Music published its latest financial results yesterday, and they revealed sluggish growth for active users of the company’s three online-music services in China, but a much more-sprightly rise in the number of paid subscribers for those services.   •   Share

How Global Insurance Brand MetLife is Partnering with Startups to Power Innovation in Financial Wellness

Join MetLife’s innovation office, Techstars and financial wellness startup, Zogo Finance on August 18 at 12pm ET for an online Ask Me Anything to learn what successful startup engagement really looks like. MetLife’s Chief Innovation Officer John Geyer, and VP of Innovation Terrance Luciani will share how they are teaming up with startups to drive new value across their business and are developing multiple POCs and pilots. Save your spot!
Techstars Startup Digest Music is curated by:
Corey Crossfield Corey Crossfield - Music Digest Curator
Josh Ford Josh Ford
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