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Music - Issue #47

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Music
Startups and change makers leveraging music and music technology to curate a more creative world.
Good Morning!
Hope you are all having a great week so far.
This Week’s Highlights
The game industry is trying to solve how they can incorporate licensing more legally.
Yellowheart, backed by The Chainsmokers, is trying to disrupt the ticketing industry.
Facebook FINALLY discusses their plan for the music portion of their platform.
Have a great week!
Corey & Josh

How does the games industry solve its problem with music licensing?
How does the games industry solve its problem with music licensing?
Developers risk having their games removed from sale due to expired licenses – experts from music and games weigh in on the problem
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The Tragic Story of America’s First Black Music Star
Thomas Wiggins, an African-American musician marketed as ‘Blind Tom’, had a lucrative career—but saw none of the profits himself
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Meet YellowHeart, The Chainsmokers-Backed Ticketing Platform That Puts Artists in Control
Meet YellowHeart, The Chainsmokers-Backed Ticketing Platform That Puts Artists in Control
YellowHeart, a new ticketing platform backed by The Chainsmokers, aims to put a leash on ticket scalping with benefits for both artists and fans.
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What Truly Makes A Fan
In this piece, Fred Jacobs compares radio and sports fans, highlighting the value of cultivating long-term enthusiasts, and the limits of numbers and data in defining passion.
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Guns N' Roses Fans 'Fear' That the Band is Setting a Piracy Trap
Guns N' Roses Fans 'Fear' That the Band is Setting a Piracy Trap
This week Guns N’ Roses asked its fans to share bootleg footage of the band’s “Not in This Lifetime…” tour, with a chance to have it featured in the official video. While that may seem like a great idea, some dedicated fans suggest that it’s an (inadvertent) trap, as many people have received strikes and bans in recent months after sharing Guns N’ Roses footage.
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Spotify exec: ‘Audio is our biggest focus and strategy’
“Audio is our biggest focus and strategy, and the biggest part of audio for now is podcasts. There is this big trend for audio. People are bored of looking at screens, and this is another way for them to access stories.”
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Case Study: Turno x Comment-to-Messenger
Case Study: Turno x Comment-to-Messenger
We’ll show you how UK drum & bass artist Turno handed out a free, exclusive bootleg to his fans, using our Comment-to-Messenger growth tool.
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Netflix to Launch ‘Daybreak’ Scripted Podcast, Making First Step Into Original Podcasts
Netflix is set to launch its first original scripted podcast, Variety has learned exclusively.
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Music marketing on TikTok: ‘Give the audience the opportunity to be their own influencer’
Music marketing on TikTok: ‘Give the audience the opportunity to be their own influencer’
As a platform, TikTok continues to generate strong opinions within the music industry regarding what kind of licensing deals it needs.
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What's Facebook's game plan in music?
The plan for the social network’s foray into music.
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How streaming killed underground micro-labels
How streaming killed underground micro-labels
The vital role once held by small record labels has all but vanished, writes Arachnidiscs Recordings founder Jakob Rehlinger
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SoundCloud Promote tool lets artists pay to boost their tracks
SoundCloud has launched Promote for users of the platform to help them better push tracks to listeners. The self-service tool is part of SoundCloud’s Premier tier for users to assist them in getting their music in front of more people on not only SoundCloud but also other digital platforms.
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The future of gaming in electronic music
The future of gaming in electronic music
Gaming and electronic music come together.
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Techstars Startup Digest Music is curated by:
Corey Crossfield Corey Crossfield - Music Digest Curator
corey.crossfield@startupdigestmail.com
Josh Ford Josh Ford
josh.ford@startupdigestmail.com
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