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Techstars Startup Digest - Music - Issue #10

Happy Friday! There is quite a lot to cover this week in articles we stumbled across.  Lyor Cohen is
Issue #10  •  June 29  •  view online
Startups and change makers leveraging music and music technology to curate a more creative world.
Happy Friday!
There is quite a lot to cover this week in articles we stumbled across. 
Lyor Cohen is once again promising that those on YouTube Music will earn more money… let’s wait and see how many tenths of a penny we will all get for content on the platform.
Kanye and Tidal are coming to head about the exclusivity of “Life of Pablo.” 
Twitter pulled a Madonna like reinvention which is quite a comeback. 
This week’s startup is a blockchain streaming service called, Choon. Their value proposition is for artists to earn more money from the streaming services by using their platform as a social layer. It’s an interesting concept and one we are in dire need of in the industry. 
One article this week we wanted to mention was one on Hypebot espousing about the death of Classic Rock. While some of the information in the essay is valuable most of it is just smoke. There’s a larger issue at hand with genres such as Rock which have been around far longer than contemporaries such as EDM or Hip Hop. The audience is vastly skewed and the rise of social media platforms has certainly exposed it to more younger audiences but this is a genre which is largely dominated by two archaic mediums: radio and physical sales. While Rock is certainly not dead, to breathe life into the genre we need to take it upon ourselves to agnostically realize the album format is not what younger audiences want to listen to. It’s a singles game and if that model is adopted it would really assist with the resurgence of the genre. 
Have a great weekend!
Corey & Josh
Tally will take in Apple Music, Spotify, YouTube and Tidal, while streams from free and paid-for services will no longer be weighted equally

YouTube introduces channel memberships, merchandise and premieres – TechCrunch

Kanye and Tidal Must Face Lawsuit Over The Life of Pablo Not Actually Being a Tidal Exclusive, Judge Rules | Pitchfork

“We need to observe and encourage change as record labels”. Discover how the digital can be a source of evolution in the music industry, according to Rachel Stoewer   •   Share

Marshmello's Gaming Series: Launches New Digital Project | Billboard

Steve Lillywhite on how selling music in Indonesia isn't chicken feed

MelodyVR app arrives in eight more European markets - Music Business Worldwide

The BBC has a new app to counter Spotify and Apple Music

AXS is set to launch a new online market in the UK, which caps the resale of concert tickets at 10% above the face value price originally paid.

Has The Time For Classic Rock's Eulogy Arrived? - hypebot

Spotify generated $40m+ in ticket sales last year. Now, it's accelerating its presence in live music. - Music Business Worldwide

'Everybody's going to get more money': Lyor Cohen's YouTube Music pledge to the biz | Digital | Music Week

Instagram's group video chat is now live, and it's not terrible

Blockchain Music Streaming Service To Increase the Amount Musicians Earn for Their Work
Techstars Startup Digest Music is curated by:
Corey Crossfield Corey Crossfield - Music Digest Curator
Josh Ford Josh Ford
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