Startups and change makers leveraging music and music technology to curate a more creative world.
There was an interesting study completed by Stanford’s Graduate School of Business which lends credit to Spotify broadening users music tastes. Because there is such a highly varied library at their access immediately, users can listen to a wide selection of music.
An interesting use of Spotify’s API was implemented in a Janelle Monae campaign. The app wipes your playlist you select and adds her new album to it. Interesting to try if you are up for it. Note: don’t pick a playlist you enjoy.
As part of a new feature we are introducing on a weekly basis, we will feature a bit about a startup which is either music oriented or has a music application valid for our industry. This week I wanted to offer up a startup called, Vertigo Music, which allows us to socialize a playlist with our friends. They currently only have Spotify and Apple Music for you to authenticate through but it’s an obvious use case for socializing playlist services which none of them seem to offer to users in a practical way.
The company’s well-meaning new content policy – which has seen the likes of R Kelly and XXXTentacion removed from playlists due to what Daniel Ek’s company deems “hateful conduct” in their personal lives – has caused a world of commotion.